Management and Representation in the Music Industry
”Integrity is not a conditional word. It doesn't blow in the wind
or change with the weather. It is your inner image of yourself, and
if you look in there and see a man who won't cheat, then you know he
never will.” -- John D. MacDonald
“If anyone was the fifth Beatle, it was
Brian Epstein” -- Paul McCartney, 1997
Our mandate within Aardvaak Inc is to nurture musicians'
creativity and to offer appropriate services for deserving artists
at all career levels. We constantly seek new and undiscovered
artists who show both the artistic potential and entrepreneurial
interest to work with us - it's hard work but the results bring
rewards in prosperity and the knowledge that you are doing something
that you love.
The one person who believes most strongly about the Artist is the
Artist themselves - that is why the Management Company has to be
seen and to behave as if they are a part of the act or band
themselves. Look at any of the great Baseball or Football coaches
and you will see how hard they work to integrate themselves into the
team. Only by understanding the very core of their soul can you make
decisions and call the shots that count.
We bring decades of experience in contract negotiation and work
hard to achieve deals that are mutually beneficial to artist and
venue. We handle merchandizing and promotion and understand the Las
Vegas scene, dealing personally with Casino and Venue management.
Our goal is to build and maintain the Artists career with a view
to the long term - this is achieved through a total commitment to
honesty and integrity - the foundation stones on which we base our
A relationship with a Management Company is akin to a good
marriage - we are in this business for the long haul and we grow
through mutual respect and concern. We expect total commitment from
the artist and we give the same in return. Examine the most
successful bands and you will see that they have run with the same
managers for years and years - The Beatles and Brian Epstein, Bruce
Springstein and Jon Landau and Barbara Carr as
well as groups as varied as Iggy Pop, The Dave Matthews Band, Ben
Harper, Metallica, The Allman Brothers, and Pantera.