Management and Representation in the Music Industry

”Integrity is not a conditional word. It doesn't blow in the wind or change with the weather. It is your inner image of yourself, and if you look in there and see a man who won't cheat, then you know he never will.” -- John D. MacDonald

“If anyone was the fifth Beatle, it was Brian Epstein” -- Paul McCartney, 1997

Our mandate within Aardvaak Inc is to nurture musicians' creativity and to offer appropriate services for deserving artists at all career levels. We constantly seek new and undiscovered artists who show both the artistic potential and entrepreneurial interest to work with us - it's hard work but the results bring rewards in prosperity and the knowledge that you are doing something that you love.

The one person who believes most strongly about the Artist is the Artist themselves - that is why the Management Company has to be seen and to behave as if they are a part of the act or band themselves. Look at any of the great Baseball or Football coaches and you will see how hard they work to integrate themselves into the team. Only by understanding the very core of their soul can you make decisions and call the shots that count.

We bring decades of experience in contract negotiation and work hard to achieve deals that are mutually beneficial to artist and venue. We handle merchandizing and promotion and understand the Las Vegas scene, dealing personally with Casino and Venue management.

Our goal is to build and maintain the Artists career with a view to the long term - this is achieved through a total commitment to honesty and integrity - the foundation stones on which we base our lives.

A relationship with a Management Company is akin to a good marriage - we are in this business for the long haul and we grow through mutual respect and concern. We expect total commitment from the artist and we give the same in return. Examine the most successful bands and you will see that they have run with the same managers for years and years - The Beatles and Brian Epstein, Bruce Springstein and Jon Landau and Barbara Carr as well as groups as varied as Iggy Pop, The Dave Matthews Band, Ben Harper, Metallica, The Allman Brothers, and Pantera.